Publisher / Artist : MATHIEU, G. / AIR France
Title : Italy.
Published : Paris, 1967
Size : 1000 x 600mm.
Colouring : Colour printed.
Condition : Offset, some wear to the edges, but generally in good condition.
Decorative poster advertising flights to Italy for AirFrance made by Georges Mathieu. The poster is one of a series of 15 composed of posters of Greece, Israel, Germany, Great Britain, Canada, Egypt, India, Japan, France, Italy, Mexico, South America, USA and Spain. The USSR was forgotten and has been published separately.
Mathieu finished in 1967 the production of a series of posters for Air France, whose initiative goes to Pierre Sautet, commercial director of Air France.
This unique meeting between Art and advertising led to the presentation of the posters on October 26, 1967 at the Museum of Modern Art of the City of Paris.
They were a huge success: there were dozens of exhibitions organized in France and around the world.
Georges Mathieu (1921-2012) was a French painter and academician, also known to be the founder of lyrical abstraction, pioneer of Action Painting, performances, dripping, gigantism, speed and risk, and as the early inspirer of street art.